Creating change
Taking a bold step forward and actively driving change.
Our beliefs and our approach
Courage
Rather than simply accepting the status quo, we explore new avenues to find the best way of realising our goals.
Results
We believe in the principle of return on investment – not just in financial terms but from an ecological and social perspective as well. We strive to operate efficiently, do what is right and deliver tangible results – for people and the planet, as well as for the Tchibo brand.
Transparency
We don’t go in for greenwashing. We want to make a genuine impact. Wherever we encounter obstacles, we are open and honest about them.
Humanity
We put people at the heart of everything we do. We actively seek to include the voices of factory workers and farmers.
Fairness and sustainability for all
We are committed to our customers. We take their wishes, their day-to-day needs and their lifestyle seriously. We want to take them with us on the journey towards a sustainable future and help them in their day-to-day lives as best we can with our products and services.
Breaking new ground and driving change
How can we meet the demands of our complex world and do business successfully and sustainably in the long term?
There are many challenges facing us in today's world, and it is becoming increasingly difficult to predict how things will develop. Traditional approaches to solving these problems are not working. We must therefore find new ways to respond to the complex challenges and changing conditions and to implement our vision and strategy.
