We want to offer our customers the most sustainable products possible, combining superior quality with environmentally sustainable and socially responsible production.
Our goal is to combine superior quality with environmental sustainability and social responsibility
Every week we surprise our customers with between 40 and 80 products in our weekly promotions. In doing so, we place around 5,000 products on our supermarket shelves, in our shops and in our online shop every year. We are committed to offering our customers the most sustainable products possible, combining superior quality with environmentally sustainable and socially responsible production. It is this goal that drives us as we put together our product ranges, design our products and select our materials.
We look at the entire life cycle of a product
2021
Meilensteine
First use of TENCEL™ lyocell fibres - produced with REFRIBRA™ technology - made from cotton fabric scraps from garment production and fresh pulp
First "Natural Dye" products coloured with dyes from agricultural plant waste
Piloting of water-based artificial leather in 21 products
First consumer goods made from I’m Green™ PE, a bio-polyethylene made from sugar cane
First sale of consumer goods made from FSC®-certified cork
Recyclability of our non-food article packaging increased to 98 %
2021/2022
Ziele
100% sustainable cotton
Use recycled fibres in other product categories, such as children’s textiles, womenswear, menswear, home furnishings as well as hardgoods with textiles
No conventional cashmere and elimination of alpaca wool
Use recycled cotton for the first time
Our motivation
If we, a major consumer goods company, can successfully embed sustainable practices within our product ranges, then these practices will increasingly become a normal part of everyday life. Sustainability will cease to be the exception and will instead become a viable option for everyone.
