Mobility: giving climate protection the right of way
Since 2013, we have put into action a long-term, company-wide fleet management strategy that continuously minimises CO₂ emissions. Clearly defined CO₂ emission limits apply for any vehicles to be newly purchased, for Germany as well as all our international business units. Thus, we give priority to the most energy- and resource-conserving models of vehicles with internal combustion engines, and increasingly to hybrid and electric vehicles. We also offer our executives incentives to use the eco-friendliest models in our fleet. Thanks to these measures, we able to reduce the average CO₂ emissions of our company fleet year after year, from 120 g CO₂/km in 2013 to 110 g CO₂/km in 2017.
In 2015, we further evolved our fleet management strategy. Employees at our headquarters now have access to electric cars in the fleet, and the warehouses and roasting plants also use electric vehicles. At our main administrative offices in Hamburg, another three ‘green electricity’ charging stations for electric and hybrid vehicles were installed. We adjusted the incentive system for employees to encourage use of alternative drive systems. For instance, models are graded according to their calculated emissions. Electricity-related emissions are 100 % included in the total emissions of hybrid vehicles, and vehicles with values below 100 g CO₂/km receive the highest subsidy. For employees with three or more children, we also offer bigger, family-friendly vehicles, for which slightly higher CO₂ limits apply.
As in the transport sector, we also give preference to eco-friendly alternatives in employee mobility – e.g. by covering half the cost of a discounted commuter card (the ‘ProfiTicket’) for Hamburger Hochbahn. We also pay for the full cost of a BahnCard 50 (which reduces the price of tickets rail travel across Germany by 50 percent) for employees who frequently travel on business within Germany. In 2017, we increased the attractiveness of travelling by train with another auction for free first-class travel, and encouraged people to cycle to work more by installing a mobile bike workshop on our administrative grounds. If they really need to use a car, employees have the opportunity to switch to car-sharing offers: in 2017, we again hosted specials with the car2go and DriveNow providers, where Tchibo employees could register as members free of charge.
In the past few years, our systematic, sustainability-oriented fleet strategy has repeatedly won the German Environmental Aid (DUH) ‘Green Card for credible environmental awareness’.